Comprehensive content metadata from multiple sources—available through a single API.

video search discovery rule

Powering the Future of TV

Synacor’s Video Search & Discovery Platform is a standalone service that uses the best video metadata to deliver a powerful, personalized search and recommendations engine to any online TV experience. Combine our robust search & discovery platform with Cloud ID to unlock powerful personalization capabilities that create rich, targeted experiences for your customers. Leave the search engine work to us—we’ll help you surface the TV and movie content your customers care about the most.


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    Flexible Integration. Our API offers the flexibility to integrate with any provider’s TV experience. Our proven metadata platform powers a variety of multidevice video discovery experiences, including dozens of Start experiences and set-top box (STB) programming guides’ search engines.

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    Rich Metadata. We partner with TV and movie metadata providers like Tribune Media Services to power our video search and discovery experience. We ingest, consolidate and normalize metadata from multiple sources into one comprehensive entertainment data set that includes TV programs, movies, listings, schedules, images and links to on demand programs.

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    Identity-Driven Personalization. Our platform integrates with Cloud ID, our federated identity management tool. With identity-driven personalization, you can leverage data on consumer behaviors, preferences and rights to media to surface the most valuable content for each customer.

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    Available Across Devices, Geography and Time Windows. Depending on where they are in the world and what device they’re using, complicated content licensing restrictions can get in your customers’ way. By associating our video results with customers’ rights to content, we can route them to the exact source where they can watch the TV show or movie they’re looking for.

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    Yield Management. Recommend the most valuable content to your customers. We can leverage previous search behavior to customize search results that are most relevant to the individual consumer. We also use asset similarity to serve relevant contextual ads that yield the best monetization.