The starting point for relevant, engaging media on any device.

Synacor’s Start products—Browser Startpages and iOS/Android Apps—provide internet and communications providers and device manufacturers with compelling and personalized experiences for their customers on every device. Powered by our Media & Programming library, these products increase engagement with your existing customers and generate additional revenue for your business.

Browser Startpages offer an experience that’s accessible from any web browser, on any device—and delivers the content and media your customers enjoy.

Start Apps deliver experiences directly to consumer devices and are a daily source for curated news and entertainment with a focus on short form video consumption.

Browser Startpages

Our personalized startpages help you increase engagement with your brand by delivering relevant content, services and promotions to your customers from one browser-based experience. Startpage content features a mix of news, entertainment, video and TV that can be configured for your specific needs.

Features

  • Cross Device. Coupled with our identity management platform, your customers’ credentials are consistent across all devices. This results in a seamless, personalized experience across desktop computer, tablet and smartphone devices.

  • Endless Content Stream. Synacor’s redefined startpage features a seemingly “infinite” stream of content. Consumers can browse the freshest news stories and videos the same way they would on popular social media and news sites, giving them more content to engage with for longer periods of time.

  • Targeted Promotions. Use our billing and account integration capabilities to run targeted startpage campaigns. Our platform allows you to serve contextual promotions to specific customers based on business rules you specify, helping you get your message in front of the right customers.

Start Apps

Our Start apps leverage the services powering our Startpages and extending them to mobile devices. This allows you to capture the entire market with an experience that is uniquely designed around mobile content consumption habits, focusing on the fast growing market of curated short form video.

Features

  • All the Best Content Our Start apps have a special focus on video. Our content stream service contains a library of over 500,000 video clips and articles, with thousands added daily. Our content partners include the most recognizable brands on the web, with a vast amount of content targeted at the influential Millennial audience. Our team of tastemakers curate content daily, pushing up all the best videos and articles to boost engagement.

  • Search & Discovery Our Start apps are also connected to our metadata and end-to-end video platforms to enable the search and discovery of TV and Movie content. Users can find content in our Start apps and link to our Watch apps for optimized TV and Movie viewing.

  • Personalized Experiences Our Start apps are integrated with our Cloud-Based Identity Management solution, opening the door for deep content personalization and the ability to push personalized notifications to individual users or deep link users across to other apps and automatically sign them in so users can directly access content.

  • Integrated Monetization Our Start apps integrate multiple avenues to monetization including a combination of targeted banner advertising, pre-roll video ads and popular promoted content.

  • Customer Care Our Start apps deliver more than news and entertainment, they are a vehicle for valuable customer care functionality. Through our Start apps, user can check their email, monitor their bandwidth usage, pay bill and schedule service appointments. By delivering valuable features such as customer care married with popular content our Start apps become and application that is an essential daily part of a consumer’s life.