UNITED ONLINE TEAMS WITH SYNACOR TO OFFER A FAMILY PACK OF PREMIUM CONTENT

Value-Priced Bundle Contains Online Content From AmericanGreetings.com, Clever Island and Shockwave.com GameBlast

January 5th 2005

Woodland Hills, Calif. – January 5, 2005 – United Online, Inc. (Nasdaq:
UNTD), a leading provider of consumer Internet subscription services, and
Synacor, the leading provider of technology supporting the delivery of bundled
online services, today announced the launch of its Family Pack of premium
content for its NetZero and Juno brands of Internet service. For just $4.95 a
month, 84% less than the combined standard retail price for each service, the
NetZero and Juno Family Pack of premium content bundles together leading
family-orientated subscription services including AmericanGreetings.com, Clever
Island, and Shockwave.com GameBlast.

Synacor’s Portelus platform enables all the content on the NetZero and Juno
customer home pages to be fully integrated and available through a single user
ID, password and interface. As part of the agreement, Synacor will provision new
subscribers and create a NetZero and Juno-branded "Family Pack" providing easy
access to the premium package through both of United Online’s brands of Internet
access.

"By bundling these leading content sources, United Online is providing the
consumer with a valuable resource of premium content for their family at an
extremely appealing price," stated Mark R. Goldston, chairman, CEO and president
of United Online. "Our partnership with Synacor allows us to offer this unique
selection of distinctive content with the family in mind. It’s a great mix of
educational and entertainment content that appeals to each member of the
family."

"Synacor is thrilled to leverage our expertise to enable United Online to
offer its subscribers an easy, cost-effective way to access these high-quality,
premium content providers," said Ron Frankel, President and CEO, Synacor. "The
"Family Pack" subscription service is certain to deliver great value to NetZero
and Juno consumers."

The NetZero and Juno Family Packs of premium content contain all the
following products representing a total retail value of over $32 (price for a
monthly subscription to each service separately):

AmericanGreetings.com is the leading provider of online social
expression products. Users can chose from thousands of eCards, printable
greetings and projects, online invitations and more. AmericanGreetings.com also
offers a reminder service to alert users of birthdays, holidays and other
important dates as well as an address book to store the email addresses of
family and friends.

Clever Island – The Fastest Growing Award Winning Educational Website for
Children
Clever Island teaches children the fundamental skills they need to know in order
to succeed in school…and in life. There are over 90 unique games and
activities that allow children to explore, interact and learn reading, math,
science and more. Children spend hours and hours having fun with Clever Island’s
loveable characters, while learning how to type and use the computer. Created by
child development experts, Clever Island has results that show children using it
do over 25% better on standardized tests. Great for pre-readers and readers!

Shockwave.com GameBlast delivers 24-7 access to a collection of more
than 100 premium games, including Collapse, Wild Card Football and Nothin’ But
Net 3D Basketball. Each game offers premium features, such as unlimited,
uninterrupted play, extra levels, full-screen play, and more.

Also included in the Family Pack of content is a state of the art
encyclopedia and research tool from a respected and leading encyclopedia site,
with homework assistance for students plus access to thousands of images,
videos, magazines, and more.

The Family Pack of content costs $4.95 a month (first month is free) for
NetZero of Juno users. Subscribers can purchase the service by credit/debit
card, electronic check or NetZero or Juno gift certificate. For more
information, please go to http://www.netzero.com/family or
http://www.juno.com/family.

About United Online
United Online, Inc. (Nasdaq: UNTD) is a leading provider of consumer
Internet subscription services through a number of brands, including NetZero,
Juno and Classmates. The company’s pay services include Internet access,
accelerated dial-up services, premium email, personal Web-hosting and domain
services and community-based networking. It also offers consumers free Internet
access, email and Web hosting. The company’s access services are available in
more than 8,200 cities across the United States and in Canada. United Online is
headquartered in Woodland Hills, CA, with offices in New York City, NY, Renton,
WA, San Francisco, CA, Orem, UT, and Hyderabad, India. For more information
about United Online and its Internet subscription services, please visit
http://www.untd.com.

About Synacor
Synacor enables Internet Service Providers (ISP) to easily bundle a wide variety
of subscription only premium, entertainment, and value added services into their
Internet access products. Synacor has integrated over 30 content and service
providers into its platform, Portelus, providing great value to consumers. This
network is the most complete catalog of subscription service providers available
from one source today. Portelus is private label reinforcing the brand of the
ISP. It also allows them to easily bundle, provision, support, and bill for
multiple services offered as part of a single rate code. Synacor’s Portelus
product suite is currently deployed and has achieved successes that exceed the
expectations of its customers. For more information visit www.synacor.com