SYNACOR DEBUTS NEW AFFILIATE MARKETING CAMPAIGN, “BOOST YOUR IQ (INTERNET QUALITY)” AT CTAM SUMMIT

July 17th 2006

BOSTON, MA – July 17, 2006 – Synacor, which enables the leading Internet and broadband providers to offer personalized portals and subscription–based content and services, will present a new marketing campaign to its affiliates at CTAM Summit titled “Boost Your IQ.” The campaign is an innovative marketing initiative designed to help operators drive subscriptions of value-added, high-speed Internet services (HSI).

The innovative campaign plays off the upcoming season’s back-to-school theme, speaking to parents who want their youngsters to do better in school, but there’s a twist – IQ stands for “Internet Quality.”

“Synacor is now providing 360 degrees of support from portal to premium services and affiliate tool kits – all to make it easier for our affiliates to grow their HSI premium business,” said Bobbie Herbs, Vice President of Marketing Synacor.

“We tried to take a complex subject and make it simple and compelling. If parents want their kids to get good grades, they’ll just have to get these services. It is the surprise role reversal that makes the viewer smile and feel good about our affiliates’ premium online services,” she added.

HSI customers now have more to choose from than just speed and connectivity, and the “Boost Your IQ” campaign will help our affiliate’s customers make the most out of their online experience. “Boost Your IQ” highlights core premium services included in the Synacor value-added tier of HSI service such as Encyclopedia Britannica Online, American Greetings.com, Shockwave.com UNLIMITED, and more. For a reduced cost, customers get unlimited access to a collection of online subscription sites with one unified log in and password, making access easier, faster and more cost effective.

Developed by Philadelphia-based D4 Creative Group, “Boost Your IQ” features a cross-channel TV spot and affiliate marketing materials including posters, table tents, direct mail pieces, bill inserts, online ads and banners, and flash demonstrations. In the cross-channel spot, the audience sees a 12-year old boy being confronted by his parents for poor grades on his report card. What is revealed as the spot plays out is that the boy is actually scolding his parents for not having premium online services at home.