Synacor Announces Partnership with Yummy Interactive

Online gaming packages offer customers more than 150 games right at their fingertips

May 14th 2007

(Buffalo, NY) May 14, 2007 – Synacor today announced a partnership with Yummy Interactive and the launch of new premium, all-inclusive, online game services that offer consumers a wide variety of online playable games for all ages and gaming levels.

Yummy Interactive provides on demand digital delivery technology and game packages in partnership with Synacor, a leader in the development and integration of value-added online content and technology solutions for broadband and Internet service providers. The game services will be available to service providers, who can in turn offer this premium content to their high-speed data customers.

"Games on Demand significantly increase the value proposition for broadband data service providers who want to offer their consumers premium content packages," said Nick Mellios, CEO of Yummy. "Gaming is something that the entire family can appreciate and enjoy together, and so we are thrilled that we have been able to collaborate with Synacor to deliver such a unique gaming solution to consumers."

Yummy Arcade™ offers users nearly 100 casual and arcade games including popular action puzzle games (including PlayFirst’s Diner Dash ®, card and board games (Suduko, Texas Hold’em), and word games. Through an online catalog subscribers can browse for games by genre or title, and then install and launch games from a simple games-player software.

Atari® Classic Games, powered by Yummy, offers more than 50 of Atari’s popular arcade games, such as Centipede®, Breakout® and Pong® that baby boomers grew up on and are now considered classics.

"As online gaming continues to increase, the popularity of the downloadable game for all ages also continues to expand among users," said Ron Frankel, president and CEO of Synacor. "Yummy Arcade includes some of the most popular online games. Consumers of all ages will be able to enjoy this game content."

Subscribers will have unlimited access to the games through a private-label online portal developed and managed by Synacor. This portal will provide users a seamlessly integrated experience right on the service provider’s homepage, and allow them to access the games without ever leaving the primary Web site. The services also include Yummy’s user application with a buffering feature which allows users to begin playing the games before they have fully downloaded.

About Yummy Interactive
Yummy Interactive Inc., is a leading technology provider of secure digital distribution solutions of games and applications via broadband. Yummy provides a comprehensive turnkey platform – CONDUIT™ – to broadband service providers, consumer portals, retailers, and software publishers that enables a variety of revenue models, Digital Rights Management (DRM), game streaming, flexible billing management and content/application services. CONDUIT™ delivers and supports game downloads, periodic subscription, limited-time rentals, micro-transactions and Try-Before-You-Buy. Yummy has solutions deployed in North America, South America, Europe and Asia with leading telephone and cable companies. For more information on Yummy visit www.yummy.net.

About Synacor
Synacor builds Internet tools and portals that simplify the way consumers get their digital media. Its technology platform provides private label portals, premium online content and email collaboration suites to broadband service providers such as cable operators, telecommunications companies, Internet service providers and others. Synacor provides the focused expertise and technology that allow both service providers and content providers to extend their brands online and create a relevant, personalized online experience for consumers through a single sign-on portal, enhanced content packaging and aggregated billing. For more information on Synacor, please visit www.synacor.com.

PlayFirst and Diner Dash are trademarks of PlayFirst, Inc.
Atari and its properties are trademarks of Atari, Inc. and Infogrames Entertainment, SA.