Synacor Announces Partnership with Turner Sports

NASCAR.COM to be offered to consumers through online service providers

February 14th 2008

(Buffalo, NY) February 14, 2008 – Synacor today announced a partnership with Turner Sports, a division of Turner Broadcasting System, Inc., to offer NASCAR.COM content through select online service provider customers.

The NASCAR.COM content features NASCAR.COM TrackPass coverage of the NASCAR Sprint Cup Series, Nationwide Series, and Craftsman Truck Series and is offered as a premium service as part of subscription packages on Synacor affiliates Grande Communications and Midcontinent Communications.

Synacor negotiated and secured these subscriber services with Turner Sports so that its Internet and cable service provider partners can deliver access to this content right on their customers’ personalized homepages. Customers will not need to log in to each of the individual websites that typically serve as access pages for this content.

NASCAR.COM TrackPass provides users with a video gaming-meets-live racing experience. It allows subscribers to enjoy a multi-dimensional viewing experience and permits them to select which NASCAR driver they want to listen to, follow and watch. Users can select one driver, or switch among a full field of drivers, and then follow them around the track during races, pit stops, cautions and lead changes while also viewing data such as live position, speed and time behind the leader. The product displays three virtual camera angle selections — Lead View, Flyover and Draft View, and provides Track Pit stats and times.

“We believe Turner Sports’ NASCAR.COM is an excellent addition for our service providers,” said Theodore May, Synacor vice president of content and value added services. “Superior entertainment programming from NASCAR.COM offers our partners’ premium customers outstanding branded content coupled with great value. And the timing of this offering is ideal with the 50th running of the historic Daytona 500 on February 17th.”

“Our partnership with Synacor ensures that even more NASCAR fans have access to NASCAR.COM’s TrackPass, which offers an innovative way for fans to follow their favorite drivers and see every moment of exciting racing action,” said Lenny Daniels, senior vice president of new media and production, Turner Sports.

Subscribers will have access to the Turner content through a white-label online portal developed and managed by Synacor for service providers. This portal provides users a seamlessly integrated experience right on the homepage, and allows them to enjoy exclusive content without ever leaving their primary Web site.

About Turner Sports
Turner Sports acquired all of NASCAR’s interactive rights in October 2000 and became the exclusive producer of NASCAR.COM in January 2001. NASCAR.COM is one of the fastest growing sports league sites on the Web, consistently ranking among the top three sport sites on the Internet. In 2003, NASCAR.COM was awarded an Emmy® by the National Television Academy for its TrackPass with PitCommand application and was nominated for an Emmy in 2007 for TrackPass RaceView. Along with NASCAR.COM, Turner Sports is also the exclusive producer of PGA.com and PGATour.com.

Turner Sports, Inc., a division of Turner Broadcasting System, Inc., is a Time Warner company, and presents some of the best and most popular sporting events worldwide and is a leader in televised sports programming. With events airing on TBS and TNT, Turner Sports’ line-up includes NASCAR and NASCAR.COM, the NBA, Major League Baseball, professional golf, PGATour.com and PGA.com.

About Synacor
Synacor builds Internet tools and portals that simplify the way consumers get their digital media. Its technology platform provides white label portals, premium online content and email collaboration suites to broadband service providers such as cable operators, telecommunications companies, Internet service providers and others. Synacor provides the focused expertise and technology that allow both service providers and content providers to extend their brands online and create a relevant, personalized online experience for consumers through a single sign-on portal, enhanced content packaging and aggregated billing. For more information on Synacor, please visit www.synacor.com.