Synacor Announces Partnership with CelebTV.com

Launch of subscriber service offers real-time Hollywood headlines on user’s online homepage

July 23rd 2007

(Buffalo, NY) July 23, 2007 – Synacor today announced a partnership with CelebTV.com, an online video channel that offers up-to-the-minute Hollywood headlines, feature stories and video clips.

This service can be offered from Internet and cable service providers through their partnership with Synacor. Synacor negotiated and secured this subscriber service so that consumers can access its unique content right from their service provider’s online homepage.

“We are delighted to have Synacor join our select list of distribution partners,” said Dana Golden, general manager of CelebTV.com. “The Synacor solution offers CelebTV a trusted, consistent viewing experience across all of Synacor’s portals. We are confident that viewers will quickly become engaged with the fun, compelling celebrity features we deliver each day.”

CelebTV.com offers 10-12 entertainment news videos each day exclusively through a mobile or broadband connection. Designed for today’s multimedia consumer, CelebTV.com videos are delivered in short, easy-to-consume formats featuring the hottest celebrity news, fashion “hits and misses”, exclusive reports, breaking news as it happens, and special events coverage.

“Consumers are increasingly visiting the Internet to get their daily news stories and entertainment video highlights instead of traditional media platforms such as print publications,” said Ted May, vice president of content and value added services for Synacor. “We are pleased to be able to offer our service provider partners a unique package of premium online content and solutions that satisfy consumer’s demands for digital entertainment.”

Subscribers will have unlimited access to the entertainment videos and headlines through a private-label online portal developed and managed by Synacor for service providers. This portal will provide users a seamlessly integrated experience right on their homepage, and allow them to enjoy exclusive content without ever leaving the primary Web site.

About CelebTV.com

The first and only online destination offering the latest entertainment news in a fast-paced Video On Demand (VOD) format, CelebTV.com combines television-quality production with the power and immediacy of digital media, making all the day’s entertainment headlines and hottest celebrity news available at the click of a mouse. CelebTV.com is a part of the Entertainment Division of Intersport, Inc., a leading creator, producer and distributor of first-class television and digital programming. For more information, visit www.intersportnet.com.

About Synacor

Synacor builds Internet tools and portals that simplify the way consumers get their digital media. Its technology platform provides private label portals, premium online content and email collaboration suites to broadband service providers such as cable operators, telecommunications companies, Internet service providers and others. Synacor provides the focused expertise and technology that allow both service providers and content providers to extend their brands online and create a relevant, personalized online experience for consumers through a single sign-on portal, enhanced content packaging and aggregated billing. For more information on Synacor, please visit www.synacor.com.