Synacor "Clicks" With New Marketing Support Campaign For Affiliates

New Turnkey Marketing Program Provides Internet Operators with Valuable Tools to Drive Usage of High-Speed Internet for Call Centers, Retail Centers and Cable Consumers

November 1st 2005

BUFFALO, NY – NOVEMBER 1, 2005 – Synacor, the country’s leading provider of
technology supporting the delivery of bundled premium services, today introduced
a groundbreaking affiliate marketing program to help support its more than 19
cable Multiple System Operator (MSO) partners in aggressively marketing their
High-Speed Internet premium packages and services. The new initiative, “We
Make Your Life Click,” offers cable MSOs a variety of marketing materials to
promote their high-speed Internet.

In an effort to provide MSOs with resources to promote their unique
high-speed Internet services and better educate their employees, Synacor has
created Affiliate Support CD toolkits. Customized for each affiliate partner,
the toolkits provide an all-inclusive support system for launching new portals
and premium service packages. Tailor-made for each affiliate and their
marketplace, the Support CDs include promotional materials for Call Centers,
Payment Centers and customer mailings; in-house marketing support pieces; and
training documents for staff members. In addition to training affiliate
employees, the marketing campaign will foster opportunities for increased
revenue by attracting the newly educated consumer.

To support the efforts of their MSO partners, Synacor has created promotional
materials to showcase the benefits of the premium services, create brand
awareness and solidify the image of the brand with cable consumers.

Promotional materials include:

• Color posters for Call Centers: To be hung in affiliate Call Centers with the intent of generating enthusiasm among sales reps
• Consumer posters: For display in payment centers to stimulate subscriber interest in the new premium services
• Print ads: Will be placed in local newspapers driving customer awareness of the new portal service offerings
• Subscribe Now web banners: Ad banners placed on the website home page, to increase customer awareness of the premium services available
• Bill inserts: Inserted in customer’s bills enticing premium package subscriptions
• Direct mail: Full-color postcards to mailed directly to customers describing the premium package offerings
• e-mail ad campaign: HTML formatted email messages will be delivered to customers in-boxes describing the benefits of the premium packages

Marketing support materials go a step further in assisting to position the
brand. The materials included in the toolkit will maximize affiliate employee
understanding of:

• Content provider brand guidelines
• Brand messaging
• Premium Service Benefits
• Synacor Capabilities

Training documents will increase the affiliate employees’ product awareness
and understanding, transforming employees from sellers of the product to
believers in the product. Training documents will help employees:

• Understand Synacor’s products and the industry
• Understand how to assist customers with using their portal and associated services
• Troubleshoot issues where appropriate – logging in, passwords, enabling cookies, adding required plugins, issues with specific services – music, games, content providers

“Our objective is to showcase our MSO portal features and the value they
bring to the consumer,” said Ron Frankel, CEO of Synacor. “If we can provide our
affiliates with the tools to better educate their staff and customers, it will
ultimately result in the attraction of new customers and retention of current
subscribers.”

About Synacor
Synacor develops portals that enable Internet Service Providers (ISP) to easily
bundle a wide variety of free and subscription-only, value-added services into
their platform. Synacor has integrated with over 30 online content and service
providers, to offer a highly valued bundle to consumers. The company has
developed the most extensive catalog of subscription services available from one
source today. Their private-label technology platform reinforces the brand of
the ISP, allowing them to easily bundle, provision, support, and bill for
multiple services offered as part of a single rate code. Today, the company’s
portal and bundled services are available to over 12 million online subscribers.
For more information, visit www.synacor.com.