L90 To Incorporate ProfiTools Throughout Chek.com Network
E-Communication Services Provider With Strong Base Of Affinity Partners Taps Into L90’s Next Generation Marketing Solutions
October 24th 2000
LOS ANGELES & BUFFALO, NY – L90, Inc. (Nasdaq: LNTY), a leading marketing technology company and customer acquisition network, announced today that it will be putting the company’s proprietary ProfiTools solutions to work for Chek.com (www.chek.com), the leading E-Communications Infrastructure Provider for Portals, Businesses and Service Providers. Chek.com will tap into L90’s suite of direct marketing tools to provide its Partners with additional ad revenue from sponsored e-mails, opt-in registrations and customized sponsorships.
Chek.com offers free web-based e-mail through their base of over 275 Partners, which covers a variety of channels such as automotive, finance, sports, entertainment, women and health. New opt-in e-mail subscribers are required to complete a registration process when signing up for their personal, branded, e-mail account. At the conclusion of the registration process, users receive a confirmation page with their username and password, which now includes targeted offers provided by L90 advertisers.
“Chek.com registers an average of 300,000 opt-in users each month,” said Matt Spiegel, Vice President of Direct Marketing Sales at L90. “This partnership works for everyone involved, as Web publishers have additional revenue from opt-in registrations; Advertisers reach Chek.com’s loyal users through L90’s integrated marketing programs; and consumers will receive ads relevant to their interests, enhancing their online experience.”
“Through our L90 partnership, we are able to immediately monetize our advertising inventory while we focus on our core business of providing e-communications services to our customers,” said George Chamoun, CEO of Chek.com.
L90’s proprietary ad serving and tracking technology, adMonitor, will be used to serve and track the ad campaigns. adMonitor was developed by L90 to serve and track ad campaigns that go beyond standard Internet banner ads, such as L90 Direct’s sponsorships, pop-ups, micro-sites, sweepstakes, opt-ins, rich media and streaming audio/video. L90 Direct designed its suite of tools to allow advertisers to reach consumers through a variety of permission-based advertising solutions, each designed to stimulate the consumer’s immediate response.
About L90
L90 is a leading online marketing and technology company specializing in customer acquisition programs, and a pioneer in Internet marketing. The Company’s ProfiTools solution integrates adMonitor™, L90’s proprietary serving, tracking and marketing technology with a global database and supportive sales and service team. ProfiTools offers its customers the ability to selectively build high-value relationships with Internet users, thereby further monetizing their customer base. Headquartered in Los Angeles, L90 has additional offices in New York, San Francisco, Chicago, Detroit, London and Miami. L90’s advertising clients include Visa, Microsoft, General Motors, Warner Bros., and Procter & Gamble.
