Just In Time For Opening Day, Synacor To Add MLB.com Content To Its Bundled Services
Live Gameday Audio and Multimedia Baseball On-Demand to Join Synacor’s Extensive Roster of Premium Services
April 5th 2004
BUFFALO, N.Y. – April 5, 2004 – Synacor, the leading provider of technology supporting the delivery of bundled online services, has formalized an agreement with MLB Advanced Media (MLBAM), the interactive media and Internet company of Major League Baseball, to add to Synacor’s roster of premium services. MLB.com allows fans to listen live to every game, every day through MLB.com Gameday Audio or to catch all the action in a fraction of the time with MLB.com Condensed Games and Post Game Highlights. Fans can also use the unique Searchable Video tool to track their favorite players or setup Personalized Highlight Reels.
MLBAM joins more than 30 leading online services on Synacor’s platform which enables ISPs to offer their subscribers customized subscription tiers featuring the Internet’s most comprehensive selection of premium and basic content with the added benefits of single sign-on and integrated monthly billing at an affordable price point.
“Partnering with Synacor is an extension of our continuing efforts to enable baseball fans to enjoy America’s favorite pastime,” said George Kliavkoff, senior vice president of business development for MLB Advanced Media. “We feel Synacor’s model of bundling the best of the Internet’s offerings into single products provides a great service to consumers.”
“We are excited to extend our relationship with MLB Advanced Media and continue to make baseball an integral component of our bundled service offerings.” said Ron Frankel, president and CEO of Synacor.
About Synacor
Synacor enables Internet Service Providers (ISP) to easily bundle a wide variety of subscription only premium, entertainment, and value added services into their Internet access products. Synacor has integrated over 30 content and service providers into its platform, Portelus, providing great value to consumers. This network is the most complete catalog of subscription service providers available from one source today. Portelus is private label reinforcing the brand of the ISP. It also allows them to easily bundle, provision, support, and bill for multiple services offered as part of a single rate code. Synacor’s Portelus product suite is currently deployed and has achieved successes that exceed the expectations of its customers. For more information visit www.synacor.com
About MLB.com
Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball’s Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information on the web, including up-to-date statistics, game summaries, extensive historical information, and exclusive features about Major League Baseball events and programs, including on-line ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, live and archived radio broadcasts of every game, live and archived video webcasts of entire games, pitch-by-pitch enactment of games, and hosted post-game video highlight shows. MLB.com offered more live events on the Internet than any other website in the world, with over 40,000 hours of live programming in 2003. Fans listened or watched nearly 600 million minutes of streaming audio and video during the year.
Media Contact
Bob Gold & Associates for Synacor
Lisa A. Ruiz
310.320.2010
lisa@bobgoldpr.com
